MediaCom leads the charge for this year’s Festival of Media Global Awards with the highest number of nominations, while Coca-Cola is the brand with the most appearances on the shortlist.
Festival of Media Global 2015 takes place at the Rome Cavalieri next month, with the gala awards dinner taking place on Tuesday 12 May.
It has been announced that MediaCom has topped the shortlist with 35 entries, with Starcom MediaVest Group in second place with 30 nominations. OMD is in third place with 27, and PHD in fourth with 23.
Coke has topped the list for brands with 11 nominations, followed by Procter & Gamble’s Always, whose #likeagirl is listed on six occasions, the same number as Luxottica’s ‘Penny the Pirate’ and Samsung’s infamous ‘Oscars Selfie’ stunt.
Some 30 countries are represented among the 207 entries, with big increases from China, Germany and New Zealand, and Guatemala, Dominican Republic and Tunisia making the shortlist for the first time.
A series of new categories have also been introduced to reflect the changing nature of the media industry, including Best Use of Programmatic, Best Use of Native Advertising and Best Use of Video categories.
See the full shortlist here
The awards will conclude a two-day event which will showcase how media is driving, colliding and influencing other business sectors. Confirmed speakers include world record climber Kevin Jorgeson, Huffington Post CEO Jimmy Maymann and President Obama’s election-winning digital guru Joe Rospars.
Jeremy King, content director at C Squared, said: “In today’s digitalised world, brands have to win the trust and confidence of consumers on a daily, even second by second, basis.
“To do that they need to know how best to plug into the key content distribution platforms, understand how best to use the latest technology and most importantly how to engage and resonate with a consumer’s cultural, social and political preferences.
“This year the Festival of Media Global will answer the questions that help shape the way our delegates do business, manage their teams and, most importantly, inspire some creative thinking that draws on experiences from a wealth of sectors and people.”