Globeshift The shifting balances of economic power and its impact on business

News

China China’s Hangzhou to boost tourist appeal in global campaign 18 January 2013 - China’s Zhejiang Province capital Hangzhou is looking to boost its appeal for international tourists with the launch of an ‘open door policy’ and new campaign to promote tourism. Africa Starwood to expand footprint in Africa 14 November 2012 - Starwood Hotels & Resorts is planning to expand its portfolio in Africa with the opening of 10 new hotels over the next three years. India Publicis Groupe acquires Indian agency Resultrix 07 August 2012 - Publicis Groupe is strengthening its presence in India with the acquisition of digital marketing agency Resultrix, for an undisclosed sum. Brand USA invites TV idea pitches 02 August 2012 - US tourism marketing body Brand USA is dabbling in crowd sourcing with the launch of a site for users to submit television programme ideas promoting the US in the UK. Cathay Pacific takes in-flight mag digital 02 August 2012 - Cathay Pacific Airways has expanded its in-flight magazine Discovery, with digital elements across multi-channels launching today (August 2). Turkey Turkish tourist board calls global ad review 01 August 2012 - In a bid to attract tourists from the BRIC nations and Europe, Turkey’s Culture and Tourism Office has invited agencies to pitch for a new global campaign running in 2013. Brazil Brazil celebrates host-city status in $40m global ad campaign 27 July 2012 - Brazil is building up to the 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games with the launch of a global ad campaign highlighting the ‘welcoming culture of Brazilians’. Ireland, UK Tourism Ireland lures Londoners away from transport chaos 17 July 2012 - Tourism Ireland is launching an online film to highlight Ireland as an attractive alternative to the expected hectic transport conditions surrounding the London 2012 Olympic Games. US Hilton extends ‘Stay Hilton. Go Everywhere’ campaign 17 July 2012 - Hilton Worldwide’s flagship brand Hilton Hotels & Resorts is evolving its global ‘Stay Hilton. Go Everywhere’ campaign to showcase global guest experiences across its brand portfolio. Kuwait Middle Eastern Viva unveils Jazeera Airways branded aircraft 17 July 2012 - Kuwait-based mobile telecommunications provider Viva has collaborated with Middle Eastern low-cost airline Jazeera Airways to feature its branding on one of its aircrafts.