Globeshift The shifting balances of economic power and its impact on business

News

GroupM launches Xaxis Asia-Pacific Singapore GroupM launches Xaxis Asia-Pacific 15 May 2012 - The audience buying division of GroupM, Xaxis, is launching its Asia-Pacific headquarters in Singapore. Eurostar plans European expansion France, Germany, Netherlands, Switzerland Eurostar plans European expansion 14 May 2012 - Eurostar, the high-speed passenger service that links the UK with mainland Europe, is planning to expand its network across Europe by adding up to 10 destinations over the next five years. News Corp takes 19.9% stake in China’s Bona Film Group China News Corp takes 19.9% stake in China’s Bona Film Group 14 May 2012 - Rupert Murdoch’s News Corp is expanding its presence in the Chinese film market after taking a 19.9% equity stake in Chinese film distribution company Bona Film Group. Publicis Groupe extends digital reach in China China Publicis Groupe extends digital reach in China 14 May 2012 - Publicis Groupe has acquired Chinese digital marketing company Longtuo. P&G moves beauty units to Asia Singapore P&G moves beauty units to Asia 11 May 2012 - Procter and Gamble is moving several of its key beauty product units to Asia. Virgin airlines team up for new US ad campaign Virgin airlines team up for new US ad campaign 10 May 2012 - Three Virgin airlines have teamed up to launch ‘Virgin Skies’, a joint campaign featuring a short film shot at 35,000 feet. Renaissance Hotels invites guests to ‘Live Life to Discover’ Renaissance Hotels invites guests to ‘Live Life to Discover’ 10 May 2012 - Marriott International is culminating the global repositioning of its Renaissance Hotels brand with a global advertising campaign that invites guests to ‘Live Life to Discover’. Paypal launches operations in Japan Japan Paypal launches operations in Japan 09 May 2012 - Paypal and Softbank are joining forces to launch an online transactions business in Japan. Havas Media heads to the Philippines Philippines Havas Media heads to the Philippines 08 May 2012 - Havas Media has launched Havas Media Ortega in the Philippines with the support of several advertising industry heavyweights. Ritz-Carlton debuts QR code-enabled mobile app Ritz-Carlton debuts QR code-enabled mobile app 02 May 2012 - The Ritz-Carlton Hotel has unveiled its new mobile app that features exclusive tips, tours and integrates The Ritz-Carlton World Concierge global recommendations from Four Square.
 


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Guide to Nation Brands

Guide to Nation Brands

As globalisation trends accelerate, nations need to promote themselves to the outside world to attract business, talent and tourists. This is not an easy task, and this Guide tracks what has changed over the last 12 months, which nations are coming to the fore and the new opportunities that are coming to light.

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