Media Debate: Is 2012 really the year of mobile advertising? 08 May 2012 - Global mobile advertising and marketing spend is expected to grow exponentially to $22.5bn in 2016, according to Berg Insight. And as mobile starts to become part of the media mix for advertisers, aided by consumers’ insatiable appetite for mobile media, is 2012 finally the year when popularity of the medium translates into big bucks? M&M Global asks experts from different parts of the world to share their views The clicks of the trade 30 March 2012 - Behaviour analytics used to be the domain of psychologists, but with the explosion of digital data, many marketing departments and agencies now have their own behavioural analysts tracking the results of campaigns and visitor behaviour on their websites. How are they using this information to drive their marketing strategy? When a national crisis hits – is it also a disaster for brands? 21 March 2012 - In the midst of a national disaster, how do brands respond? Havas Media takes a closer look at some of the stories of survival behind the most meaningful brands in Japan following the tsunami and nuclear disasters of 2011. Brands hit the right note 13 December 2011 - Global adspend on sponsorship will reach $48.7bn by the end of 2011, according to GroupM’s sponsorship metrics and analysis unit IEG and compare that with GroupM’s overall global adspend prediction of $506bn, that’s a fairly decent slice of budgets being placed in sponsorship Plan your play tactics 13 December 2011 - Gaming has shifted from its niche as a young male pursuit to become much more of a mainstream activity. However, the temptation by marketers to view the medium as a way to solve business problems should be avoided at all costs. Instead, gaming needs to be part of marketers’ overall brand building strategy. FullSix: International Partners’ Meeting, Lisbon 29 September 2011 - Anna Watkins, group managing director, FullSix UK, heads to Portugal’s capital to hear about the network’s new incubator business and ambitions for the year ahead. With key country partners, she shares case studies and insights to help the network’s clients. R.I.P. Out-of-home 24 June 2011 - Out-of-home (OOH) is in danger of stagnation. Rigid packages, lack of accountability, over-saturation and a lack of format innovation are just a few of the ailments attributing to the demise of the platform and its going to take more than digital sites to bring it back to life. Running with the Olympic pack 23 June 2011 - Marketers will be sure to piggyback Europeans’ enthusiasm when the Olympic Games comes to their neck of the woods. New gold rush 23 June 2011 - Warren Buffett once said: "In the business world the rear-view mirror is always clearer than the windshield." New opportunitists and multinationals are now peering through the fogged-up glass at the markets most likely to follow the booming BRICs as the next big thing. The price of loyalty 23 June 2011 - If social media were an actual weapon, rather than a fi gurative one in the battle for marketshare, we would be running for cover. Brands are deploying social campaigns with zeal – often hitting their targets.