Accenture expands end-to-end digital services in Europe with Mobgen acquisition | M&M Global

Accenture expands end-to-end digital services in Europe with Mobgen acquisition

Accenture has acquired end-to-end digital services company Mobgen, which develops holistic solutions for both mobile devices and IoT.

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“The Momgen acquisition strengthens and expands the capabilities of Accenture Digital in Europe,” said Accenture Netherlands digital lead Marc Huijbregts.

“Demand for mobility platforms, services and applications is mounting, but as the IoT grows, these need to be built for an increasingly complex range of functions and devices while keeping the user experience in mind.”

Mobgen, which is headquartered in the Netherlands with offices in Spain, serves clients across a wide range of industries including finance, retail and travel. Its solutions include advanced analystics to provide user behaviour insight.

“With their holistic approach and focus on service design, meshing their creative and technology experience to strengthen brand relationships, MOBGEN will help Accenture offer clients across Europe the support they need to match the fast pace of technological change,” added Accenture Digital senior managing director Jack Ramsay.

Mobgen chief executive officer and founder Ron Vrijmoet felt that being chosen for acquisition was fantastic news for employees and clients.

“We are still only in the discovery phase of how this mobile revolution will transform the way we live and work, and our clients know that to provide the very best, most exciting customer experiences, the underpinning digital solutions are critical.”

Terms of the acquisition were not disclosed.

Anna Dobbie

Reporter

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