Airbnb hires Nike’s Juliana Nguyen to replace APAC marketing boss | M&M Global

Airbnb hires Nike’s Juliana Nguyen to replace APAC marketing boss

Airbnb has hired former Nike marketing director Juliana Nguyen to replace Matthias Schuecking as head of marketing for the APAC region.


Schuecking has left the company after joining two years ago.

His replacement Nguyen was marketing director for Nike’s Australian business for six years and led a thirty strong team across brand management, digital marketing, retail marketing, PR, sports marketing and events.

During her time at the sportswear brand, Nguyen strengthened Nike’s position as number one sports brand in Australia and New Zealand, according to her LinkedIn profile.

In her profile she also said: “I want to work for innovative organisations, people and brands that act with integrity, that stimulate, challenge and inspire me.

“I want to be a change agent and manage brands and businesses that make a difference in people’s lives.”

Nguyen began her career in defence and engineering at the Australian Defence Industries and has worked across the Asia Pacific region during her career.

Prior to Nike she headed up TBWA’s Vietnamese business and has also held a regional marketing director position at Pernod Ricard.

Airbnb APAC regional director Julian Persaud said Nguyen “brings a wealth of experience and creative energy to the team.”

Before joining Airbnb two years ago Schuecking spent 15 years working his way up the ranks at Unilever.


Matthew Chapman


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