Alex Khan to head up AOL across Asia | M&M Global

Alex Khan to head up AOL across Asia

AOL has announced the appointment of Alex Khan as managing director for AOL across all of Asia, marking the latest change to the firm’s global leadership team.

Alex Khan

Khan, who has led AOL Platforms in South East Asia since 2013, previously held senior roles at Catcha Media Group in the region.

He will report into AOL’s head of international Graham Moysey. In turn, Robert Woolfrey, managing director of Millennial Media in the region, will report to Khan.

Khan will be responsible for the monetisation of AOL’s editorial brands in Asia, including TechCrunch and Engadget, as well as the running of AOL Platforms.

Khan said: “Asia represents a massive opportunity, as almost three billion more people come online over the next few years, with the majority expected from Asian markets.

“We’re seeing rapid adoption of smartphones, connected TVs and OTT plays, providing a ready market for digital advertisers. At AOL we have the technological solutions to help publishers and agencies meet that demand.”

The appointment of Khan comes two months after the company revealed a new international leadership team, in the wake of its acquisition of Millennial Media, its 10-year advertising partnership with Microsoft, and the acquisition of AOL by Verizon.

Speaking at time, international boss Moysey said it had been an “extraordinarily busy” time – but claims advertisers will be won over by the newly “supercharged” AOL.

Moysey told M&M Global that, despite the changes to the business, “I don’t see AOL as a brand going anywhere.” He added: “It has 100% brand recall globally. Our responsibility is to make sure the composite parts of that brand continue to perform well, and then there will be a positive halo effect.”

However, in a recent interview with Business Insider, chief marketing officer Allie Kline admitted she was seriously considering ditching the AOL brand.

No Comments Yet

Leave a Reply