GroupM has named Alex Stil as the EMEA head of its new [m]Platform data and technology division, as it looks to complete the leadership team.
Stil, formerly global chief commercial officer of GroupM Connect, becomes president of [m]Platform EMEA. He will be joined by vice president Sebastiaan Moesman, who moves over from his previous role as GroupM Connect’s chief operating officer.
Both Stil and Moesman were co-founders of online media agency Reddion, acquired by WPP in 2007.
“Alex is one of the most accomplished digital innovators in Europe and since joining GroupM he has significantly furthered our group’s knowledge and acumen in real time media while also engaging directly with top clients as they’ve worked with GroupM’s agencies to assemble bespoke technology stacks and data strategies,” said Brian Gleason, chief executive of [m]Platform.
Dominic Grainger, chief executive of GroupM EMEA, added: “In a number of Europe-based operational leadership roles, Sebastiaan amassed the experience and marketplace knowledge needed to ensure [m]PLATFORM is an unrivaled solution for clients in EMEA markets, working with diverse local media partners, technology vendors and other unique local market factors.
“Our deployment of [m]Platform will be rapid, and Alex and Sebastiaan have the passion and energy to ensure flawless execution to the benefit of our agencies and their clients across many markets.”
