AOL and The Guardian announce global video partnership | M&M Global

AOL and The Guardian announce global video partnership

AOL today has entered a global partnership with Guardian News & Media, which is joining the video platform AOL On as a content and publishing partner.

Guardian AOL

The partnership will see AOL On distributing the Guardian’s original video content, with the hope that the combination of the two will open the content “to new audiences internationally.”

Graham Moysey, AOL’s head of international, said: “AOL is committed to producing premium content that captures the imagination of consumers. Curation and distribution go hand-in-hand with great content and we’re delighted the Guardian has chosen AOL On as a partner to drive even greater audiences to their content.”

AOL On has over one million videos created by AOL and content partners. The Guardian will have access to the whole library to use videos across its global editions.

Since launching, AOL On has unveiled nearly 50 original series worldwide with Hollywood stars such as Sarah Jessica Parker, James Franco, Jared Leto and Steve Buscemi.

AOL On launched in the UK in March 2014 and currently has two UK Originals in production, Being Mum with Tess Daly and Rochelle Humes, and 30Something with Richard Bacon. AOL also recently announced a partnership with GroupM Entertainment (GME) to create a brand new global AOL Originals series.

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