AOL has announced today (3 Sept) its agreement to add Millennial Media to its suite of publisher offerings, further strengthening its mobile capabilities.
The acquisition is intended to underline the company’s position as the ‘first global mobile media technology company’, demonstrating its continued investment in cross platform programmatic technology for marketers and publishers.
This news follows AOL’s global enterprise-level partnership with Microsoft and recent acquisition by wireless network Verizon.
“As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in ONE by AOL and enhances our current publisher offering with an ‘all in’ monetization platform for app developers,” said Bob Lord, president of AOL.
The acquisition will add a leading supply-side platform for app monetization with over 65,000 apps to AOL’s publisher suite, as well allowing access to approximately one billion global active unique users. It is also expected to accelerate the company’s mobile position in key international markets like Singapore, Japan, France, Germany and the UK.
“By joining AOL, we will be adding additional mobile expertise to AOL’s growing technology assets,” said Michael Barrett, president and chief executive of Millennial Media. “I am excited by what this acquisition means for our shareholders, our employees and our partners.”