AOL promotes John Baylon to lead international demand | M&M Global

AOL promotes John Baylon to lead international demand

AOL has promoted its head of UK trading John Baylon to the role of head of international demand.


Baylon will report to AOL’s head of international Graham Moysey, as well as global head of media sales Jim Norton. He will be responsible for overseeing AOL’s global demand strategy across brand and platforms for all markets outside of the US

Baylon joined AOL in 2014 after a decade with Starcom Mediavest Group, latterly as head f trading and activation for VivaKi.

“John Baylon is a tremendous asset for AOL’s global business, bringing with him a wealth of key stakeholder relationships as well as an in-depth knowledge of the industry across borders,” said Moysey.

“Key to his success will be his drive to ensure we fully leverage the combined power of our portfolio. I firmly believe he has the skills and vision to successfully lead AOL’s international demand team as the company continues to extend its footprint globally.”

Baylon added: “I look forward to this exciting challenge. I’m obviously very proud to have been chosen to lead and continue the great work of the demand team internationally at AOL.

“As a business that is seeking to connect with two billion consumers by 2020, the future development of our trading and sales strategies are vital to the future growth of the business. This is a company that prides itself on putting its clients at the forefront of everything we do, and this will very much be my main focus over the coming months.”

Watch our interview with AOL chairman and CEO Tim Armstrong, discussing the forthcoming merger with Yahoo

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