AOL’’s revenues jump thanks to programmatic | M&M Global

AOL’’s revenues jump thanks to programmatic

AOL has reported an 18% rise in its global ad revenue to $473.4m, thanks to a 37% surge in revenues from programmatic.

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Third party platforms – which include programmatic – saw a revenue increase in the Q3 report of 44% to $215.1m, assisted by AOL’s acquisition of its programmatic platform last year. Excluding, third party platform revenue grew by 23%.

Total revenues for the year came in at $626.8m, a rise of 12% from last year’s reported figure of $561.3m.

Both subscription and display revenues suffered a drop. Display revenues fell slightly from $141.9m to $141.5m. Subscription revenues saw a bigger drop of 5% from $161.6m to $153.4m.

Tim Armstrong, AOL chairman and chief executive said: “In Q3, AOL continued its strong growth in consumer traffic, revenue and profitability across its portfolio of assets.

“AOL is a leader in global content, video, mobile, and programmatic advertising and is positioned directly at the centre of the most disruptive changes happening online and offline in culture and code.”

Last week, AOL announced that it is teaming up with Australian media sales company Multi Channel Network to launch which it claims is the world’s first integrated programmatic private marketplace for TV.

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