Billetts launches in Germany

30 October 2008

Billetts, the media consulting and auditing arm of Ebiquity, has launched an office in Germany, as part of its global expansion plans.

Dietmar Kruse and Hellmut Fischer, previously the most senior managers of Accenture Marketing Sciences (AMS) in Germany will head up the Hamburg-based operations. Kruse will take on the role of chief executive officer and Fischer will take on the role of chief operating officer.

Both worked at Media Audits before it was acquired by AMS in 2005.

The German office will form part of the Billetts network of international officers, joining London and New York as a hub for global clients.

Michael Greenlees, CEO of Ebiquity, said: “We have ambitious plans for the global roll-out of Billetts and Germany is at the heart of our strategy.”

Separately, Billetts has teamed up with an Accenture breakaway company in Spain called Media Value to create a new entity, Media Value Billetts, in early November.

Olivia Solon, London