Utarget.Fox Germany partners with InSkin Media

13 August 2009

Utarget.Fox Germany has entered into a video advertising partnership with InSkin Media to offer new interactive ad formats.

InSkin Media’s formats are flash-based interactive display ad units that wrap around the publisher's media player enabling online users to click on a brand's ad while viewing a video.

Previous advertisers who have used InSkin’s ad format include Coca-Cola, Honda, McDonald's and Samsung.

The new offering will be available across much of Utarget.Fox’s European network, in Germany but also in Spain and France.

“This is a new offering for our clients and potential clients that complements our video ad network team,” said Patrick Edlefsen, country manager for Utarget.Fox Germany. “The demand for interactivity is enormous."

Martina Mackintosh, London