MasterCard to sponsor Rugby World Cup 2011

11 February 2009

MasterCard Worldwide has been unveiled as the official worldwide partner and payment system of Rugby World Cup 2011 taking place in New Zealand.

As part of the agreement, MasterCard will be the preferred payment brand accepted on-site at host venues and also give the brand an opportunity to reach affluent cardholders, capitalize on cross-border travel and drive brand affinity as the exclusive payment provider.

 “Sponsorships represent a critical component of MasterCard’s global marketing approach, and we are proud to add Rugby World Cup 2011 to our roster of world-class alliances,” said Paul Meulendijk, head of sponsorships MasterCard Europe. “We look forward to working with our customer financial institutions across the region to deliver compelling cardholder programs that capture the passion, energy and excitement of the sport."

Martina Mackintosh, London