MTV partners with fashion chain Zara

03 March 2009

Nickelodeon, Viacom Consumer Products (NVCP) and Zara are partnering for the launch of a new range of urban-inspired men’s t-shirts and hoodies called, Streetmuse, by MTV.

Streetmuse will be available in prime front of store locations in more than 1000 Zara stores, in 68 countries across Asia Pacific, Canada, Europe, the Middle East, North Africa and Latin America. Streetmuse will be rolled out on 5 March 2009 and available throughout the year.

The clothes are described as smart yet casual and the funky design-led t-shirts and hoodies aim to embrace the essence of the street and MTV brand – a collision of music, art, dance, innovation and attitude. The apparel references urban world city landscapes and is a mix of muted grey and black toned designs, as well as brighter, fluorescent colour schemes.

“MTV is an iconic, constantly evolving, aspirational brand and the world’s number one music and entertainment multiplatform destination for young people. Combine this with Zara’s unique ability to interpret and reinvent design, and you have the makings of a phenomenal collaboration,” commented Jean-Philippe Randisi, managing director, NVCP International. “Zara’s global position as a premiere fashion destination and deep understanding of the urban consumer makes them the perfect partner for MTV and retailer for Streetmuse.”
 

Martina Mackintosh, London