SAP Ventures back Tremor Media

01 September 2009

Tremor Media, the online media advertising network, has secured a strategic investment from SAP Ventures.

The investment will enamel Tremor Media to increase its video product development efforts to provide more extensive technology solutions for both publishers and advertisers.

“Tremor Media and SAP are aligned in our focus to deliver scalable technology solutions for the world's leading media companies,” said Christian Baudis, head of European business, Tremor Media. “There is significant overlap in our current customers and prospects, and we look forward to working with SAP to explore joint technology collaboration.” 

Earlier this year Tremor Media unveiled its new family of ad formats, powered by its Acudeo technology which has been integrated into more than 900 publishers. vChoice, a series of interactive in-stream ad formats, enables non-linear interactive viewing experiences inside the player.

Martina Mackintosh, London