AudienceScience launches its UK network

18 February 2010

AudienceScience is set to launch its ad network in the UK.

The network will launch with over 100 behaviorally driven segments ranging from music, lifestyle and personal finance through to technology, business and automotive. It will match advertisers with specific audience segments based on qualified audience data provided from “key premium partners”. 

“UK advertisers are clamouring for audience targeting services as the market has grown, and our partners can deliver the quality data that enables them to access their ideal audiences,” said chief executive Jeff Hirsch. “What they need now is an efficient way to connect with those partners and leverage their data.”

AudienceScience has a presence in 16 countries around the globe. Its clients include American Airlines, the Financial Times and Gannett.

Martina Lacey, London