
22 February 2010
Bernhard Glock has joined Hong Kong-based TheTMSway as a non executive director.
Glock, the former media chief at Procter & Gamble and current president of the World Federation of Advertisers, will help the company with its global expansion plans and customising its “Media to Mobile” platform of services.
TheTMSway is set to relaunch its platform which provides marketers with tools to create, manage and distribute targeted mobile campaigns in real time to consumers worldwide.
“Mobile has been an afterthought for too long for too many agencies and advertisers. It is time that mobile gets a front seat in business and equity building communication,” commented Glock.
Martina Lacey, London