BBC website gets new look

15 July 2010

BBC.com has relaunched with new functionality, design and content, to build on global growth.

The new site is designed to offer users better navigation, easy-to-share functionality and greater use of video. Over the summer, BBC.com will also launch a travel section in partnership with sister company Lonely Planet, with launch advertisers including Hilton in Europe and Emirates in North America. Technology, sports and entertainment sites will follow.

BBC.com achieved 41% growth in its last financial year (ending 31 March, 2010) and unique users grew from 50 to 54 million a month outside of the UK.

Luke Bradley-Jones, global executive vice-president and managing director, BBC.com, said: “This investment clearly underscores our commitment to growing our digital business internationally. Our new redesign will make it even easier to find, use and share the BBC’s global news”  

Pip Brooking, London