Discovery Networks launches TLC in Asia

28 July 2010

Discovery Networks Asia-Pacific (DNAP) is set to launch global lifestyle channel TLC across the region in September.

TLC is one of the fastest growing lifestyle channels in the US, and will replace the Discovery Travel & Living channel. TLC is aimed at younger adults aged 18-25 and has a slightly more female skew than its predecessor.

In addition to the TLC content from the US, TLC Asia Pacific will provide entertainment content from the Discovery’s library.

Tom Keaveny, the executive vice president and managing director of DNAP, said: "With the launch of TLC in the region, we believe that we have a perfect complement to our flagship factual network Discovery Channel. [The two brands] will offer our affiliates and advertising partners two quality networks to target both men and women, allowing them to reach Asia-Pacific's affluent audience."

TLC was first launched internationally in Norway on 4 March this year and by 2011, TLC will be available in over 75 countries.
 

Marina Nelson, London