Tourism Australia embarks on global campaign

01 June 2010

Tourism Australia is launching its third global campaign in four years under the tagline “There’s nothing like Australia.”

The campaign, which includes digital, print, TV and online elements, is centred on an online interactive map of Australia, which features almost 30,000 images and stories submitted by the Australian people.

“Our research found that 80% of Australians wanted to promote their country as a travel destination so we invited them to share their pictures and stories at the campaign website,” said Tourism Australia managing director, Andrew McEvoy. “Now potential travellers around the world will be able to access this information to research and plan their trip to Australia.”

Martina Lacey, London