NYC launches global ad campaign

28 June 2010

NYC & Company, the official tourism organisation of NYC, is set to launch a $30m global ad campaign encouraging visitors to visit the US city.

The cross platform campaign, which is a continuation of the city’s 2007 global marketing efforts which featured the tagline ‘See More. Be More. This is New York City’, is being completely funded via bartered/donated media and cash.

The campaign will have outdoor, print and digital elements as well as promotional packages from corporate partners, including American Express, American Airlines and Travelocity.

The campaign will run in several US cities as well as Australia, Brazil, Canada, France, Germany, Ireland, Italy and the UK.

“Our campaign intends to evoke the excitement of one's first experience in the City,” said Willy Wong, NYC & Company’s chief creative officer. “The art reflects the energy, diversity and passion of the city and will hopefully inspire a sense optimism for future visits.”

According to NYC & Company, the tourism industry employs more than 308,000 New Yorkers and generates $28bn plus in economic impact

Martina Lacey, London