Adconion launches Joost Network

05 March 2010

Adconion is launching its Joost Video Network out of the ashes of the Joost technology assets that it bought at the end of 2009.

The network, described as ‘a complete suite of online video advertising products and services’, will serve video ads on Adconion’s network of 2,000 publishers in more than 70 markets worldwide.

The service is targeted to agencies and brand marketers offering in-banner and in-stream video advertising capabilities, including pre-, mid- and post-roll video advertisements. The Joost Video Network is the first product that has been released since Adconion acquired Joost and integrated its ad server with the Joost video player.

“As consumers continue to spend more time online – and more time watching video online – agencies and brand marketers have more opportunities to use the power of video advertising to build brand awareness online,” said Nick Higgins, director of global video, Adconion. “With the Joost Video Network, agencies and marketers can design targeted campaigns that run exclusively against premium content on premium sites.”

Martina Lacey, London