Initiative creates senior strategy role

09 March 2010

Initiative has appointed Eric Bader to the newly created role of chief strategy officer, worldwide.

Based in New York, Bader will report to Richard Beaven, Initiative’s worldwide chief executive, and join Initiative’s worldwide leadership team.

Bader will work alongside Initiative’s director of communications planning, worldwide, Sarah Ivey; Bant Breen, worldwide president, digital communications and Jeffrey Graham, worldwide director, performance to promote strategic development across the network.

Bader joins from the US mobile marketing agency BrandInHand, which he co-founded in 2007.

Martina Lacey, London