STB unveils 'YourSingapore’

09 March 2010

The Singapore Tourism Board (STB) is evolving is destination brand from ‘Uniquely Singapore’ to ‘YourSingapore’.

The new ‘YourSingapore’ brand aims to market Singapore as a destination that can be easily personalised to each travellers needs.

The promotion of the new tagline will be centred on a new digital approach for the country. The STB has launched a website to support the new tagline and plans to invest in search engine marketing, blogger engagement, mobile, social media and travel e-commerce.

The STB will use traditional media in its communications to drive potential visitors to its digital platforms.

“We firmly believe that to differentiate Singapore in what is becoming a crowded market for destination marketing, STB has to embrace global trends and the shift in media consumption, to the extent that we have put digital at the heart of our marketing communications, in order to transform the way we reach out to our potential visitors,” explained Ken Low, assistant chief executive of the STB’s marketing group.

The STB expects to attract up to 12.5 million in visitors in 2010.

Martina Lacey, London