Rubicon launches REVV for mobile

09 March 2010

The Rubicon Project is strengthening its offering with the launch of REVV for mobile.

REVV for mobile is available thanks to a partnership with mOcean Mobile. The service, which is accessed through Rubicon’s REVV for publishers platform, offers mobile ad serving, campaign management and ad network optimisation. It works in conjunction with REVV Marketplace in allowing users access to mobile and display inventory including matching mobile ad impressions with the most profitable demand source.

Customers will also have access to real-time reports, channel management and landing page creation.

Chief operating officer and founder of the Rubicon Project Craig Roah said: "Mobile inventory is growing quickly as a contributor to our publishers' overall advertising revenue, so it was imperative we select a partner that could deliver the right technology and services.”

Josh Colley, London