MTVNI promotes O’Ferrall

09 March 2010

MTV Networks International (MTVNI) has promoted Philip Bourchier O’Ferrall to the role of senior vice president, digital media.

O’Ferrall will be tasked with leading the company’s overall digital media strategy and creating worldwide synergies across the 161 countries and 34 languages that MTV is available in. MTVNI has more than 400 digital media properties.

O’Ferrall will continue to be responsible for the UK, Ireland and Australia, New Zealand Digital Media teams.

Bob Bakish, president of MTVNI, said, “Our digital ambition is to be on all of the platforms that are relevant to our audience.  I am confident that O’Ferrall will drive robust growth for MTVNI’s digital business as he has for MTVN UK.”

Martina Lacey, London