IHT uses viral to promote series

10 March 2010

International Herald Tribune is backing a new editorial series with a global viral campaign targeting influential business women.

‘It’s a girl’ will air across online channels focussing on women’s networks and blogs covering female issues. The ad tells the story of three women and has been developed by London creative agency Karmarama.

The Female Factor is a year-long series that looks at increasing prominence, power and impact of women on society. 

New York Times Company’s IHT is printed across 35 markets and is sold in more than 180 countries.

Josh Colley, London