AT&T promotes Lori Lee to top global marketing post | M&M Global

AT&T promotes Lori Lee to top global marketing post

AT&T’s global marketing officer Cathy Coughlin is stepping down from the business, according to reports.

Lori Lee

Coughlin, the company’s top marketer since 2007, is relinquishing her day-to-day responsibilities but with remain with AT&T in a consultancy role, writes Ad Age.

She will be replaced by the telecoms brand’s senior executive vice president for Home Solutions, Lori Lee (pictured).

Lee has held a wide range of roles with AT&T over the past 15 years, including heading up investor relations, customer care and finance for AT&T’s West division.

Most recently, she led the development of AT&T’s wireline consumer organisation, which provides internet, TV and telephony services to 36 million consumers.

Last year, AT&T’s senior vice president, brand marketing, advertising and sponsorships Esther Lee left the company after five years in the job to become global chief marketing officer at US insurance giant MetLife.

In January, AT&T agreed a $1.88bn deal to acquire Mexican mobile operator Nextel, subject to regulatory review and approval.

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