Mobile marketing business Brandtone has extended an agreement with FMCG company Unilever to target consumers in South East Asia

The deal will allow the firms, which first started working together last year, to interact with millions of consumers in Vietnam, Thailand and the Philippines.

It follows the success of previous campaigns for Unilever brands including Sunlight and Magnum in Indonesia.

Brandtone chief executive Donald Fitzmaurice said: “When we announced our expansion into Indonesia almost a year ago, even we could not have predicted the scale of demand from brands for mobile-first data-led marketing strategies – nor how receptive consumers themselves would be.”

Fitzmaurice feels the region as a whole is at a tipping point in terms of embracing its economic development and global brands, making it a good time for the firm’s clients to build consumer relationships using the power of mobile and big data.

“South East Asia is a hugely exciting market for our brands because its consumers are highly aspirational, and increasingly open to technology-led innovations,” said Rahul Welde, Unilever’s vice president media for Asia, Africa, Middle East, Turkey and Russia.

“It is the ideal environment for mobile engagement to flourish – allowing our brands to engage in long-term, one-to-one dialogue with millions of consumers at scale.”