Brown-Forman awards global media account to MediaVest | M&M Global

Brown-Forman awards global media account to MediaVest

Spirits marketer Brown-Forman has awarded its global media account to MediaVest following a four month review.


The Publicis-owned agency will replace incumbent UM, which also participated in the final review. Other agencies competing for the account included Maxus and Zenith Media. UM held the account for over a decade.

According to Kantar Media the company spent $52m on advertising in the US in 2013.

Brands under the Brown-Forman remit include Jack Daniel’s, Chambord, Early Times, Old Forester and Southern Comfort.

Southern Comfort released a series of ad spots earlier this year under the “Whatever’s Comfortable” tagline created by Wieden & Kennedy New York. The agency replaced Arnold Worldwide in 2012 breaking a relationship of more than a decade.

Earlier this week it emerged that the company was one of the worst performing stocks on the US market after it failed to meet its second-quarter earnings expectations as a result of currency headwinds.

Mediavest declined to comment on the story when approached by M&M Global.

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