Axe aims to reposition the male grooming brand in the digital space and encourage guys to 'have a go with real girls', not just in cyberspace.

To coincide with the new NBA basketball season and to launch Team Signature footwear, Adidas created a campaign that to highlight the idea that “Basketball is a brotherhood".

MTV launches in the Middle-East with a campaign that plays on the Saudi tradition of guys and girls flirting via cars. The cmapaign was supported by a simple outdoor campaign carrying the message "You are MTV".

T-Mobile launches a new price plan that enables users to get free calls and texts to their five favourite people, called MyFaves. For a flat monthly fee, MyFaves offers unlimited contact with those people.

Sony illustrates the capabilities of the PlayStation 3 in the run up to Christmas with a series of rich theatrical TV spots capturing the notion of "entertainment like you've never seen it before".

Huggies creates a viral to encourage interaction between the brand and parents and to find the new face of Huggies Super-Dry nappies.

Eurostar in France promotes travel via train to London by challenging the image of a stuffy, bowler-hat-and-umbrella city and highlighting its art, fashion and business credentials.

Kimberly-Clark toilet tissue brand Cottonelle uses a non-traditional marketing campaign encouraging consumers to be kind to their behind.

Toshiba launches campaign to position the brand as a manufacturing company that has rsearch and development at its core.

NYC & Company, the official marketing and tourism organisation for the city of New York, inspires more people to visit New York and drive people to its website www.nycvisit.com.