Carat named number one global media agency network for eighth time | M&M Global

Carat named number one global media agency network for eighth time

Carat has been named the number one global media agency network in Recma’s latest Network Diagnostics report – the eighth time it has finished top out of nine reports.

Will Swayne

The Dentsu Aegis Network agency, which is top of the list for the fourth consecutive time, has grown in dominance from a 0.6 point lead in February 2015 to 1.2 points, with the highest scores in 16 countries.

GroupM’s MediaCom is in second place, with Omnicom Media Group agency OMD in third.

“We are thrilled to once again be named as the number one Global Media Agency in the RECMA Network Diagnostics Qualitative Evaluation report,” said Carat global president Will Swayne. “This result is testament to our momentum and our commitment to delivering transformational work and growth for our clients.”

The award sees agencies evaluated on 16 to 19 criteria, including new business, business retention, awards, talent and resources, based on an assessment of 17 global network agencies across 43 counties.

Listen to our Cannes Lions 2016 podcast with Swayne here.

Last month, IPG Mediabrands agency UM has topped Recma’s rankings for global media agency ‘New Business Momentum’ in its latest Trends Analysis Report.

Anna Dobbie


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