CARINE BOSHER
JOB TITLE: Digital and innovations director
COMPANY: PHD International
BASED: UK

What key trends and insights do you think are driving global media?

The trends I find most exciting at the moment are the use of technology to create multi-sensory experiences, and the opportunities that programmatic buying, DMPs and dynamic targeting bring for creating a more tailored and relevant advertising experience.

What is your greatest achievement to date in international media?

Winning five awards, including gold for International Campaign of the Year at the Travel Marketing Awards.

What creative innovations have you implemented in the past 12 months?

I worked with our teams on developing innovative digital media partnerships for an FMCG client without a website. We created full-page takeovers that launched into mini websites where people could explore the products without the need to click through to a site. We created a seasonal content hub which subtly communicated the product benefits. We also worked with two travel brands to create trip-planners encouraging people to make the most of the outdoors.