Catchoom create engaging, interactive experiences that connect the physical and digital

Business name: Catchoom

URL: catchoom.com

Twitter: @catchoom

Sector: Software for image recognition and augmented reality

Based in: Barcelona

Regions covered: Global

Founders: David Marimon and Tomasz Adamek

What do each of you do? David is CEO and Tomasz is CTO

Who are your major backers? Inveready VC

What’s the track record? Catchoom’s founders are PhD’s in Augmented Reality and Computer Vision and have over 10 years experience in the field.

What’s the elevator pitch?

Catchoom is a private, VC-funded company and the first spin-off of Telefónica R&D. Incorporated in 2011, Catchoom is an image recognition and augmented reality platform that has provided 450+ million interactions to date. The company licenses its  software On premise for Enterprise customers and through SaaS as a cloud service. Catchoom’s flagship product is CraftAR — the easiest-to-use AR “toolbox” with web-based content management and creation, and consumption with its Image Recognition and Augmented Reality SDKs (compatible with Android, iOS, with plugins for PhoneGap/Cordova and Unity). The company works with a number of companies, including Intel, Bosch, Condé Nast, TimesMobile and powers leading AR providers.

What does this mean? 

Catchoom provides the world’s most accurate image recognition software and easiest-to-use augmented reality tools

What makes your company different from its competitors? 

Our image recognition is more accurate than our competitors by 20% according to independent benchmarking.

Who are your clients? Bosch, CondéNast, Grupo Planeta, TimesInternet

How will your company change the world? We aim to provide 10bn object interactions  per year by 2025

Who do you compete with? Vuforia and Wikitude

If you could choose any investor globally who would it be? Andreesen Horowitz

If you could poach any member of staff from any company in the world who would it be? Elon Musk