Charisma Witt | M&M Global

Charisma Witt

Charisma Witt

JOB TITLE: Supervisor for global strategy
COMPANY: Initiative

Provide an example of how you have helped transform brand awareness.

For Amazon’s Prime Day campaign in July 2015, to promote the inaugural retail event, my role involved guidance of the local teams in their planning, as well as coordination of the multi-market client deliverables and updates. Prime Day broke global records, selling more units than Black Friday 2014 and driving more Prime membership trials.

Give an example of how you have used new technology in your role.

For Amazon in India, our team has utilised ‘missed call’ campaigns, where users dial a number and send a missed call through to reserve a mobile phone launched exclusively on Recently the team launched a social campaign promoting Amazon’s Diwali sale, which leveraged key celebrity talent tweeting Dubsmash videos of them singing to a catchy anthem.

M&M-BadgeWhat drives you to succeed in media?

I’m always intrigued by new challenges, and love that when it comes to the media industry, the definition of creativity is not limited to the execution of a great TV spot or compelling copy.

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