Cinemad | M&M Global


Interactive Video Advertising platform to improve the performance of the online campaigns, having a direct impact in its ROI.

cinemad tv logo

Business name: Cinemad


Twitter: @cinemad_tv

Sector: Advertising

Based in: Main base in Argentina. Operations in Chile, Brazil, Mexico, Puerto Rico & Spain.

Regions covered: LATAM, Central America & Spain.


Mariano Lo Cane –

Gabriel Dominguez –

Juan Manuel Yañez –

Andres Mansilla –és-sebastián-mansilla-360662a2

Federico Ratier –

What do each of you do?

Mariano Lo Cane – CEO. Leader in charge of the strategy planning and execution.

Gabriel Dominguez – COO. In charge of the finances of the whole operation and the planning/optimization behind the distribution of the interactive campaigns.

Juan Manuel Yañez – Interactive Designer. Leading the UI/UX team with a mix between Development and Design.

Andres Mansilla – Art Director. Design leader and adding the pinch of art to our interactions.

Federico Ratier – CTO. With more than 5 years of experience streaming video, he is the architect of the whole platform.

Who are your major backers? 

Nxtp Labs, Wayra, Venture Hive, Start-Up Chile, Parallel 18.

What’s the track record? 


What do they say?

Interactive Video Advertising platform to improve the performance of the online campaigns, having a direct impact in its ROI.

What does this mean? 

Our technology enriches video ads with interactive, it reduces the number of steps of the conversion funnel and improve the performance in an average between 3-6 times.

We developed a platform to create the interactive videos, distribute them in a premium network of sites, optimise them and report all the metrics.

Viewers are spending 40% more time in our videos than in a traditional video ad.

What makes your company different from its competitors? 

We have 2 big differences:
– The main competition is focused in the same market, the English speaking one, meanwhile we are becoming the leaders of Ibero-America, with bases in the main cities of the region.
– Our competitors don’t offer the complete solution as we do. They are focused in a couple of interactive possibilities; we are developing a big range of interactions, covering every advertising aspect.

Who are your clients?

Working with Havas, Universal McCann, Carat, GroupM, Mindshare, Initiative, Globalmind.

We have run campaigns for: Coca-Cola, Unilever, BMW, Volkswagen, Movistar, Telefonica, Heineken, BBVA, Bayer, LATAM Airlines, Fox, among others.

How will your company change the world?

We are looking forward to a more interactive world. We believe that it is time to break video’s 4th wall and let the viewers take direct action. It is time to video to evolve and improve.

Who do you compete with?

Innovid, Zentrick, Viewbix, Wirewax.

Who should be worried?

Mainly traditional advertising, video ads is the main advertising channel but it definitely need an improvement.

If you could choose any investor globally who would it be? 


If you could poach any member of staff from any company in the world who would it be?



No Comments Yet

Leave a Reply