CNBC ties up with Alibaba for start-up gameshow | M&M Global

CNBC ties up with Alibaba for start-up gameshow

CNBC is partnering with Chinese e-commerce giant for a new show offering support for aspiring manufacturing entrepreneurs.


The programme, called ‘Pop Up Start Up’, will broadcast on 16 December and will show contestants going head-to-head in an effort to win a weekly £20,000 ($25,000) cash prize.

Entrants will receive advice and be judged by business experts including former Interbrand chairman Rita Clifton, pop up pioneer Roger Wade and Goldman Sachs’ Pete Wild.

CNBC has also partnered with London video agency Hub to produce the six-part series, premiered last night (below) at an event at the broadcaster’s London offices.

Sophie Wu, president of wholesale marketplaces at Alibaba Group said: “We really see ‘Pop Up Start Up’ as a great illustration of how to do business in today’s dynamic environment. We look forward to showcasing the huge talent of the contestants and hope to provide inspiration to UK startups and small businesses around the world on how to join in the new digital economy.”

Martin Conroy, executive producer at CNBC International, added: “‘Pop Up Start Up’ speaks to the network’s entrepreneurial spirt and also fits well amongst our evening programming slate. We know our audience has a real appetite for business programming with personality and ‘Pop Up Start Up’ delivers just that.”


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