CNN hires Rob Bradley to lead digital ad sales and programmatic strategy | M&M Global

CNN hires Rob Bradley to lead digital ad sales and programmatic strategy

CNN International (CNNI) has recruited Rob Bradley from technology media publisher IDG UK to leads its digital advertising sales, programmatic and data strategy.

Rob Bradley

In the newly-created role of head of digital advertising sales and data, Bradley is tasked with overseeing the roll-out of a new programmatic plan across CNNI’s operations. He will also work with a new team to develop digital components for integrated advertising and sponsorship solutions.

CNNI chief commercial officer Rani Raad said Bradley’s appointment comes at a significant time for the publisher, with a new responsive design website having gone live recently, alongside Snapchat and Apple Watch channels.

“[Bradley] brings to us a unique mix of analytical pure-play digital and data experience combined with a solutions-based approach to complement the bespoke campaigns we deliver to clients all over the world,” said Raad.

“While multi-platform sales will remain a core part of our digital commercial strategy, it is clear to me that [his] expertise and vision can continue to evolve CNN’s leadership in digital with world-class commercial solutions.”

Bradley added: “Using the latest technology, the new digital advertising team will advance CNNI’s integrated solutions and ability to offer truly bespoke, data-driven and impactful campaigns targeted to the right audience at scale.

“Programmatic will be part of the all-important holistic approach for today’s digital media owner – with a premium-end programmatic offering from CNN attracting brands that want intelligent data-driven private marketplaces and high-impact ad units alongside standard units to gain scale.”

No Comments Yet

Leave a Reply