CNN is to launch CNNMoney globally, uniting its portfolio of US and international business reporting under the brand.
CNNMoney International will aim to build on the success of the brand in the US by making use of prominent on-air talent, such as anchors Nina dos Santos, Maggie Lake and Richard Quest, who becomes editor-at-large.
CNN plans to roll out new franchises in global markets, and is boosting its newsroom operations in London, Dubai, New Delhi and Hong Kong. Coverage from CNNMoney will span Asia, Europe, the Middle East, Africa and Latin America, it claims.
“The synergy of the CNNMoney brand, the highly relevant content and the effective turn-key commercial solutions powered by granular targeting creates the most compelling advertising proposition for any brand that wants to engage with the premium business audience at scale in specific regions, markets or globally,” said Petra Malenicka, SVP, ad sales, Western Europe and the Americas, at CNN International.
The global launch of CNNMoney is accompanied with the announcement of a branded content partnership with management consultancy business Capgemini.
Capgemini has kicked off a contest challenging students to devise creative solutions to real-life business challenges set by senior executives of international brands.
The ‘Innovators Race’ series will be promoted across CNN’s TV, digital, social and mobile channels in February and March, with a heavy weighting on CNNMoney. Content will also be broadcast on Capgemini’s dedicated microsite, www.innovatorsrace.com.
“CNN is a perfect fit to promote ‘Innovators Race’, our new gamified international contest with global brands,” said Virginie Régis, group marketing and communications director at Capgemini.
“The sponsored content campaign perfectly complements the already comprehensive digital set up of Innovators Race, which brings together three key triggers for what we at Capgemini call Applied Innovation: ideas, technology and powering business.”
Camille Faure, account director, ad sales at CNN International, added: “In today’s changing media landscape, CNN is dedicated to going well beyond the classic sponsorship to deliver an effective turn-key operation for Capgemini including native content and a smart synergy of TV, web and mobile platforms.”
