Community Focusing on the people behind the headlines

people moves

Bing exec to lead YouTube marketing 23 February 2012 - Google has appointed Microsoft’s Bing general manager Danielle Tiedt as vice-president of marketing for YouTube. Pearson snaps up Minick-Scokalo in top role 23 February 2012 - Pearson, owner of the Financial Times and Penguin, has appointed former Cadbury marketer Tamara Minick-Scokalo as president of its education business across EMEA and the Caribbean.

Opinion

Minding the gap between creativity and strategy 16 February 2012 - Mark Artus explores the gap between strategy and creativity. Preparing for customer led innovation 16 February 2012 - As the methods to gather customer insight continue to evolve, CIOs will play a key role in helping CMOs and the company move even closer to its customers, argues Ricoh Europe's Carsten Bruhn. How do you market luxury these days? 02 February 2012 - Blowfish Digital’s managing director Farhad Koodruth questions how to market luxury goods to cash strapped consumers.