Cannes Lions 58th International Festival of Creativity
France, 19-25 June 2011
About the Festival
The Cannes Lions International Festival of Creativity celebrates creativity in communications. More than 24,000 entries from all over the world are showcased and judged at the Festival. Winners receive the Lion trophy, which is presented at four award ceremonies throughout the week.
The Festival brings together advertisers, advertising and communication professionals from all over the world. Over 8,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Sir Martin Sorrell, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer, Biz Stone and Bob Geldof.
Cannes Lions Winners 2011
SEE THE PERSON
Advertiser: Scope
Agency: LEO BURNETT Melbourne, AUSTRALIA
SANDWICH
Advertiser: PepsiCo - Walkers
Agency: ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
AFTER HOURS ATHLETE
Advertiser: Puma
Agency: DROGA5 New York, USA
DECODE JAY-Z WITH BING
Advertiser: Bing/Jay-Z
Agency: DROGA5 New York, USA
WRITE THE FUTURE
Advertiser: Nike
Agency: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
THE COSMOPOLITAN DIGITAL EXPERIENCE
Advertiser: The Cosmopolitan of Las Vegas
Agency: DIGITAL KITCHEN Chicago, USA
THE WILDERNESS DOWNTOWN
Advertiser: Google
Agency: CHRIS MILK SANTA MONICA, USA
RESPONSE CAMPAIGN
Advertiser: P&G
Agency: WIEDEN+KENNEDY Portland, USA
PAY WITH A TWEET
Advertiser: Innovative Thunder
Agency: R/GA New York, USA
HOMEPLUS SUBWAY VIRTUAL STORE
Advertiser: Tesco
Agency: CHEIL WORLDWIDE Seoul, KOREA
Advertiser: Mercedes-Benz
Agency: NET#WORK BBDO Johannesburg, SOUTH AFRICA
DECODE JAY-Z WITH BING
Advertiser: Bing/Jay-Z
Agency: DROGA5 New York, USA
BREAK UP
Advertiser: National Australia Bank
Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
AMERICAN ROM
Advertiser: Kandia Dulce
Agency: BV MCCANN ERICKSON Bucharest, ROMANIA
Best of the Seminar Clips: Cannes 2011
A panel of experts explore new opportunities for advertisers and publishers in this digital era of e-publishing and debate the industry's future from every angle
Featuring:
Kevin Lynch, chief technology officer, Adobe Systems
Hamish Robertson, digital design editor, Vanity Fair
Christian Haas, executive creative director, associate partner, Goodby, Silverstein & Partners
Steve Simpson, chief creative officer, North America, Ogilvy & Mather
John Battelle, executive chairman, chief strategy officer, Federated Media
Highlights from the Draftfcb session, with Draftfcb's Boschetto
Catch up on a clip from the first seminar of Cannes Lions 2011, goviral's session on "The Long Idea", with Jimmy Maymann and Martin Lindstrom
Some of the world's largest marketers are embracing a wave of entrepreneurialism by evolving their processes to develop new products and services
Speakers:
Marc Speichert, chief marketing officer, L'Oréal USA
Marc Ruxin, executive vice-president, emerging technologies, UM
Joanne Bradford, chief revenue officer, Demand Media
Trudy Hardy, manager, BMW marketing, communications and consumer events, BMW NA
Brian Monahan, chief executive, IPG Lab
Troy Young, president, Say Media
Andy Fennell, chief marketing officer at Diageo, delivers a session at Cannes
Mark Holden, global strategy and planning director at PHD, leads a seminar at Cannes on how technology will not just be a driver of change it will be the driver of change