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MMA Forum

London, 4-5 October 2011

The Consumer is Mobile: is Your Brand?

This year’s MMA Forum in London on 4-5 October will bring together leading marketers from across the world to share their experiences, challenges, learnings and successes in the mobile channel.

This event will explore what that means for marketers and identifies four critical themes that brands and their agencies will need to explore in a consumer-centric/mobile-centric world.

Key Speakers

PETE MARKEY
Chief marketing officer,
RSA Group

ELOÍSA OCHOA DE ZABALEGUI
Mahou

NEELAY PATEL
Commercial director,
The Economist Digital

TESTIMONIALS

"The latest MMA Forum was an invaluable two days. It's always a privilege to listen to the world's leading mobile marketers share some of their experiences and even better to see thekind of emphasis that the MMA and the brands are placing on the importance of mobile measurement and analytics."
- Vice-president, mobile, WebTrends

" Yet another stellar event."
- Vice-president, digital products / apps, The Weather Channel

"It was my first time [at the MMA Forum] and I thought it was great… one of the better ones I have been to."
- Vice-president, marketing & business development, Garnet Hill

WILLIAM OGLE
Senior vice-president & chief marketing officer,
Motorola Mobility

BABS RANGAIAH
Vice-president, global media innovation,
Unilever

HARRIET WILLIAMS
Head of digital development,
Debenhams Retail

Top Tweets

Follow: @MMA_EMEA

"If you're not focused on mobile, you don't have a future strategy." Eric Schmidt, @Google via @Babs26 at #MMAF2011

@babs26 Economist ipad app looks great. Why would any publisher not make their content (reading) available when offline? #mmaf2011

@peggyanne APPS: It's as much about the brand as it is about the profit - money is not only metric: DK Carter #mmaf2011

@Jwoohoo 34% of smartphone users manage their finance and bills via mobile phones- Pete Merkey, RSA. #mmaf2011

@a_deutsch Publisher DK's digital strategy: make apps part of the company's daily business #MMAF2011

@robertphaslam Really interesting stuff from The Weather Channel. Provide ads based on weather, location etc. All in context. #mmaf2011

@carlmartin Gobsmacked yet again that the same things are being talked about at #mmaf2011. As an industry, are we stuck in a rut? #reality

@Jwoohoo Great session by @babs26 going on. He reiterates the basic rule about ads being effective when they penetrate into one's culture. #MMAF2011

@PaulBMMA Looking forward to presenting some fantastic speakers today #mmaf2011

@lfboyd #MMAF2011 what Internet got wrong: 40% of Internet ads don't appear in a viewable part of screen yet marketers still have to pay for them

MMA Forum 2011 Agenda

Click here for the two-day agenda

Speaker Line-up

Click here for the full list of speakers