The M&M Global International Marketer of the Year Award recognises a marketer who has challenged the strategies in their product sector across international markets. The shortlisted marketers have exploited the full range of media opportunities, delivered growth and competitive advantage for their brands and broken the mould in their respective sectors.
The winner of the award will be announced at the M&M Global Awards on the 13 September 2012. Visit www.mandmawards.com for more information about the M&M Global Awards 2012 and to book your tickets.
Ian Armstrong, global communications director, Jaguar
The Honda stalwart joined the Tata-owned luxury car brand earlier this year, but already has started consumers talking about the venerable brand. Soon after his arrival at Jaguar, he helped kick off a global marketing campaign to relaunch itself as a brand that makes drivers feel ‘alive’ - marking the biggest change to Jaguar’s marketing since its acquisition by Tata Motors in 2008.
Andy Fennell, CMO, Diageo
In a tough economic climate, the breed of marketers who can engineer growth and profitability is very rare. Andy Fennell belongs to that rare breed. Never one to stand still, he is also the force behind the creative prowess of many well-known Diageo brands. His ambition now is to continue that accelerated growth and turning the drinks manufacturer into a primetime TV producer and a media content producer.
Marc Pritchard, CMO, Procter & Gamble
As the globe’s largest advertiser with an annual spend of $10bn, the stage has always belonged to P&G. All thanks to the man sitting at the helm of this marketing budget, Marc Pritchard, who introduced the world to P&G’s ‘Proud Sponsor of Mums’ campaign, its biggest initiative to date. In his mission to thank every mum in the world for everything they do, he was the driving force behind P&G’s most expansive 10-year global Olympic sponsorship deal, kicking off at the London 2012 Olympics.
Keith Weed: CMO, Unilever
Visionary and ambitious, Keith Weed has masterminded one of the most ingenious marketing strategies of our times. Called ‘Crafting Brands for Life’, Weed has created a programme which uses marketing as a driver of social, economic and environmental change and progress. In his quest to reinvent marketing at Unilever, he is also encouraging rival marketers to make sustainable living commonplace.