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Extra Life: A Gaming Event for Brands

Chuck: A Gaming Novice

As a new gamer, you’re well aware of the hype surrounding games.  Everyone seems to be talking about Angry Birds and Farmville, but you don’t know much about the companies behind these games, or the marketing opportunities they offer your brand or client. Extra Life will navigate you through the leading players in the market as well as providing successful case studies for you to draw upon. Attend this event and extend your gaming knowledge and skills.

Places are limited – click here to book your place



   AGENDA >>



Registration & Refreshments


Welcome to Extra Life: A gaming event for brands
Greg Brooks, content strategy director, C Squared


What is driving the growth of gaming audiences and revenues?
Jack Wallington, head of industry programmes, IAB


New gaming experiences: I AM PLAYR: Alfa Romeo Case Study
Claudio Annicchiarico, head of digital, Fiat Group Automobiles
David Rose, CEO & co-founder, We R Interactive


Morning break


Understanding the psychology behind game play
Jani Cortesini, strategic gaming specialist, Inferno


Panel discussion: Aside from being a fun and exciting way to engage with customers what benefits does social gaming offer to brands?
Moderator: Michael Caselli, managing editor, iGaming business
Adam Yates, director of sales, Europe, WildTangent
Costas Michalia, Creative Director, Crab Creative




Gaming and game mechanics in actio. Featuring case-studies from Kellogg’s, Haribo, Berghaus and Tilda
Mark St Andrew, Editor, Cream


Gaming – no longer the preserve of teenage boys
Nick Boulstridge, Director of Global Media Solutions EMEA/APAC, EA


Afternoon Break


The importance of incorporating gaming within your social media campaign
Jeremy Waite, Head of Social Media, Phones 4U


Case-Study - Heineken All Stars Game App
Andy Hood, Executive Creative Development Officer, AKQA


Summary & Close

Arcade Games

Gaming for Marketers

Gaming for MarketersHow can brands make best use of gaming? What are the secrets to creating a successful brand/game fit? The Cream report on gaming covers all this and more.

Download the report