This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.
Extra Life: A Gaming Event for Brands


Claudio Annicchiarico

Claudio Annicchiarico, head of digital, Fiat Group Automobiles

Claudio is responsible for managing all digital spend within the UK and Ireland for media and production across Fiat, Alfa Romeo, Fiat Professional, Abarth, Chrysler, Dodge & Jeep. He manages a team of dedicated account and project managers who are responsible for all digital project delivery, holding responsibility for all digital production online, in-store and in-house for Fiat Group in the UK and Ireland.



Nick Boulstridge

Nick Boulstridge, director of global media solutions EMEA/APAC, EA

Nick has worked in the entertainment sector for over 16 years - specialising in digital – and much of it in gaming.  His experience includes working for The Walt Disney Company at Disney Interactive,  The Playing Fields (the UK’s largest PC LAN gaming venue, at the time), Public Relations for Take 2 Interactive, account work for MindShare Interaction (handling clients including Unilever, Nike, THQ and Sony PlayStation), Sales & Marketing Director of WildTangent EMEA and most recently as International Sales Director at SPIL GAMES.


Michael Caselli

Michael Caselli, managing editor, iGaming Business

Michael has helped to successfully launch several online and print gaming publications, consulted on numerous iGaming projects, and unites industry executives at the many iGaming events he and his companies organize. Current publications in which Michael has launched and actively participates in include, iGaming Business, iGaming Affiliate Magazine, Bluff Europe and Bluff Magazine. Michael Caselli is considered one of the world’s leading experts on online gaming and has been a sought after expert interviewee by several international news programs including CNBC, MSNBC and the BBC.


Jani Cortesini

Jani Cortesini, strategic gaming specialist, Inferno

Jani Cortesini is a strategic planner at Inferno, specialised in all digital communication, particularly in the strategic and creative development of  gaming platforms and internet music technology for brands including Nokia, MTV, Discovery Channel, Lexus and Toyota



Matthew Hawn

Matthew Hawn, VP of product and marketing,

Matthew Hawn is's VP of Product and Marketing, setting the roadmap for the global music service. 

He has been working professionally in digital media for more than 17 years, starting as a journalist in San Francisco in the early 90s for Macworld Magazine, MSNBC, and Entertainment Weekly.  In 1998, he moved over to the music industry working for Universal Music Group and Universal Music Group in international roles from New York and London as they built out their digital product marketing and distribution strategy. Since 1996, he's been based in London.

You can track his taste in music here:
Follow jukevox on Twitter Follow Matthew Hawn 

Costas Michalia

Costas Michalia, creative director, Crab Creative

Since the mid 90's Costas Michalia has worked on several digital projects exploring the connection between online and offline consumer habits. In 2005 he founded Crab, a digital agency which works at a strategic level, providing creative content and joining the dots between offline disciplines and online channels to help extend reach, stickiness and value for clients.

While at Crab, Costas and the team have been experimenting with several models which have helped define and apply values to consumer need states. Game Theory, Mind Mapping and Story Telling models to name a few have all been put to the test with the aim of measuring the web and social influence, with the core objective being to produce valuable content that - 'flick's a consumers switch.'

Follow SatSoc on Twitter Follow Costas Michalia


David Rose

David Rose, CEO, We R Interactive

David has been at the forefront of IP creation in the games industry since first setting out to pursue his passion in the early nineties. After graduating in Electronic Engineering from The University of Southampton, he joined Sony’s Advanced Technology Group initially as a Research Programmer - prior to the emergence small grey box called "PlayStation".

Since 2005 David has specialised in delivering new game experiences through digital channels. Co-founding Emote Games in 2006 he worked again with Sony on their Home Virtual World and published the online title ‘The Hunter’. David has held advisory positions for many leading European Studios and served on the Board of TIGA, the UK Game Association.

Follow Hoisonic on Twitter Follow David Rose

Jeremy WaiteJeremy Waite, head of social media, Phones 4U

Jeremy is also the author of ‘Sex, Brands & Rock’n’Roll’ a marketing book for entrepreneurs and ‘30 Days to Build Your Brand’, a program developed to help start-up’s and SME’s build the foundation of a successful brand. He is already writing his next book, ‘How to Stay Savile Row in a Primark World’, which explains how you can act like a luxury brand so you don’t have to compete on price.

His speaking credits include Marketing Week Live, British Library, Global Entrepreneurship Week, Petcha Kutcha, BBC College of Journalism, Microsoft and Manchester University. He has also been featured in Gary Vaynerchuk’s New York Times best-selling book Crush It.

Follow jeremywaite on Twitter Follow Jeremy Waite

Jack WallingtonJack Wallington, head of industry programmes, IAB

Jack Wallington is head of the Internet Advertising Bureau’s programmes department responsible for many of the trade body’s councils and vital industry initiatives like education, standards, guidelines, training and industry agreement. He chairs and leads industry committees of senior experts from publishers, agencies and advertisers to grow and protect the digital industry.

Initiatives have included online educational guides like his marketing report for the iPad and other tablets; the first search marketing best practice collaboration between Google, Microsoft and Yahoo!; display ad format standards used across the industry including the introduction of the new half page ad; introduction of video advertising standards like VAST 2.0 and format guidelines; building new departments like the IAB’s games advertising division; plus supporting the IAB team on its varied projects.

Follow jackwallington on Twitter Follow Jack Wallington

Adam Yates, director of sales, Europe, WildTangent

Adam Yates is a Media professional with 20 years of experience and a focus on digital media for past 10 years. At WildTangent, a global games service and games media company, Adam heads the European office driving high advertising engagements for European agencies and top brands. Previously Adam worked on adserving and ad networks with Engage, website sales with Reed, search advertising with AltaVista and portal advertising with AOL, nationally and internationally.

Gaming for Marketers

Gaming for MarketersHow can brands make best use of gaming? What are the secrets to creating a successful brand/game fit? The Cream report on gaming covers all this and more.

Download the report