As a gaming player, you know your Farmville from your Final Fantasy, but want to know more about the specific themes and issues that are relevant to your brand or client. You’re comfortable discussing the different gaming platforms but you are keen to discover the most effective marketing vehicle appropriate for you. With an agenda that includes examples of in-game advertising, branded gaming, smartphone apps, interactive banners and many more, Extra Life will inspire marketers who need to re-think their strategies to leverage this emerging media opportunity.
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| AGENDA >>
08:45 | Registration & Refreshments |
| 09.30 | Welcome to Extra Life: A gaming event for brands
Greg Brooks, content strategy director, C Squared |
| 09.40 | What is driving the growth of gaming audiences and revenues?
Jack Wallington, head of industry programmes, IAB |
| 10.10 | New gaming experiences: I AM PLAYR: Alfa Romeo Case Study
Claudio Annicchiarico, head of digital, Fiat Group Automobiles
David Rose, CEO & co-founder, We R Interactive
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| 10.40 | Morning break |
| 11.10 | Understanding the psychology behind game play
Jani Cortesini, strategic gaming specialist, Inferno |
| 11:40 | Panel discussion: Aside from being a fun and exciting way to engage with customers what benefits does social gaming offer to brands?
Moderator: Michael Caselli, managing editor, iGaming business
Adam Yates, director of sales, Europe, WildTangent
Costas Michalia, Creative Director, Crab Creative
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| 12:30 | Lunch |
| 14.00 | Gaming and game mechanics in actio. Featuring case-studies from Kellogg’s, Haribo, Berghaus and Tilda
Mark St Andrew, Editor, Cream |
| 14:30 | Gaming – no longer the preserve of teenage boys
Nick Boulstridge, Director of Global Media Solutions EMEA/APAC, EA |
| 15:00 | Afternoon Break |
| 15.30 | The importance of incorporating gaming within your social media campaign
Jeremy Waite, Head of Social Media, Phones 4U |
| 16:00 | Case-Study - Heineken All Stars Game App
Andy Hood, Executive Creative Development Officer, AKQA |
| 16:30
| Summary & Close
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