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Extra Life: A Gaming Event for Brands

Lara: A Regular GamerAs a gaming player, you know your Farmville from your Final Fantasy, but want to know more about the specific themes and issues that are relevant to your brand or client. You’re comfortable discussing the different gaming platforms but you are keen to discover the most effective marketing vehicle appropriate for you. With an agenda that includes examples of in-game advertising, branded gaming, smartphone apps, interactive banners and many more, Extra Life will inspire marketers who need to re-think their strategies to leverage this emerging media opportunity.

Places are limited – click here to book your place


   AGENDA >>



Registration & Refreshments


Welcome to Extra Life: A gaming event for brands
Greg Brooks, content strategy director, C Squared


What is driving the growth of gaming audiences and revenues?
Jack Wallington, head of industry programmes, IAB


New gaming experiences: I AM PLAYR: Alfa Romeo Case Study
Claudio Annicchiarico, head of digital, Fiat Group Automobiles
David Rose, CEO & co-founder, We R Interactive


Morning break


Understanding the psychology behind game play
Jani Cortesini, strategic gaming specialist, Inferno


Panel discussion: Aside from being a fun and exciting way to engage with customers what benefits does social gaming offer to brands?
Moderator: Michael Caselli, managing editor, iGaming business
Adam Yates, director of sales, Europe, WildTangent
Costas Michalia, Creative Director, Crab Creative




Gaming and game mechanics in actio. Featuring case-studies from Kellogg’s, Haribo, Berghaus and Tilda
Mark St Andrew, Editor, Cream


Gaming – no longer the preserve of teenage boys
Nick Boulstridge, Director of Global Media Solutions EMEA/APAC, EA


Afternoon Break


The importance of incorporating gaming within your social media campaign
Jeremy Waite, Head of Social Media, Phones 4U


Case-Study - Heineken All Stars Game App
Andy Hood, Executive Creative Development Officer, AKQA


Summary & Close



Play free Games - a game from Arcade Online Games

Gaming for Marketers

Gaming for MarketersHow can brands make best use of gaming? What are the secrets to creating a successful brand/game fit? The Cream report on gaming covers all this and more.

Download the report