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Extra Life: A Gaming Event for Brands

Sonic: A Pro GamerYou’re an experienced gamer and you know your way around all the consoles and all the latest games. But even the most seasoned gamer can do with a few cheats and tricks to help them reach the top spot. You might know where all the secret levels are on Uncharted 2, and you might have the highest score in Bejewelled, but do you know where the next best brand/game opportunities are coming from? Who is producing tomorrow’s best work? What is the next step in the evolution of social gaming? How can gaming mechanics be applied to campaigns in other platforms to inspire engagement, excitement, and consumer involvement?

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Registration & Refreshments


Welcome to Extra Life: A gaming event for brands
Greg Brooks, content strategy director, C Squared


What is driving the growth of gaming audiences and revenues?
Jack Wallington, head of industry programmes, IAB


New gaming experiences: I AM PLAYR: Alfa Romeo Case Study
Claudio Annicchiarico, head of digital, Fiat Group Automobiles
David Rose, CEO & co-founder, We R Interactive


Morning break


Understanding the psychology behind game play
Jani Cortesini, strategic gaming specialist, Inferno


Panel discussion: Aside from being a fun and exciting way to engage with customers what benefits does social gaming offer to brands?
Moderator: Michael Caselli, managing editor, iGaming business
Adam Yates, director of sales, Europe, WildTangent
Costas Michalia, Creative Director, Crab Creative




Gaming and game mechanics in actio. Featuring case-studies from Kellogg’s, Haribo, Berghaus and Tilda
Mark St Andrew, Editor, Cream


Gaming – no longer the preserve of teenage boys
Nick Boulstridge, Director of Global Media Solutions EMEA/APAC, EA


Afternoon Break


The importance of incorporating gaming within your social media campaign
Jeremy Waite, Head of Social Media, Phones 4U


Case-Study - Heineken All Stars Game App
Andy Hood, Executive Creative Development Officer, AKQA


Summary & Close


Play free Games - a game from Jump and Run | Platform Games

Gaming for Marketers

Gaming for MarketersHow can brands make best use of gaming? What are the secrets to creating a successful brand/game fit? The Cream report on gaming covers all this and more.

Download the report