In this session Rene Rechtman, will draw the new online video business model for branded
entertainment and explain how the current challenges across the value chain from
conceptualization to monetization will be overcome.
10.30 A red card for television?
Ken Valledy, director consumer connections (Western Europe), AB InBev
10.40 MORNING BREAK
11.30 Video Advertising Spotlight – Part 1
Tejpal Rekhi, technical sales engineer, MediaMind
Bruce Hoang, Group Marketing Director, Orange Advertising Network
A tour of the current online video marketplace, from video ad networks through to analytics
specialists. This session will provide delegates with the most up to date view of the video
advertising market, with insight on the latest trends delivered by the experts.
12.10 Mobile advertising case study
Owen Hanks, general manager, YuMe Europe
Francesca Bateman, mobile activation director, Aegis Media
Mobile video advertising is nascent as an industry, but the power of the ‘most personal
communication device’ to engage consumers is not in questions. Here we hear a brand-led case
study that shows how advertisers can connect with consumers using mobile video.
12.35 Social video targeting
Rupert Staines, managing director - Europe, RadiumOne UK
Engaging video is only effective if it is targeted at the right audience and in the fragmented online
universe, targeting is everything. In this session we hear from one of the leading experts in the
area of social video targeting – harnessing the data of the social graph to give consumers relevant
video experiences.
12.55 LUNCH
14.00 The challenges of moving into a new digital age
Ian Hutchinson, worldwide media director, Reckitt Benckiser
14.15 Integrated Video - Storytelling across platforms
Jana Eisenstein, UK managing director, Videology
As consumers start to watch video on a wider and wider range of screens and devices, Videology
addresses the challenges of ensuring messages are planned and delivered across PC, mobile,
tablets and connected TVs.
14.35 Video Advertising Spotlight – Part 2
Paul Lyonette, european director of sales, YuMe
Oliver Smith, commercial director, Unruly
15.15 Panel discussion: What does the future hold for multi-screen video?
Chris Gorell Barnes, chief executive, Adjust Your Set
Ian Hutchinson, worldwide media director, Reckitt Benckiser
Ed Haslam, senior vice president - product and marketing, YuMe
Adrian Mulryan, manager, media buying solutions (mobile, media, and platforms), Google
Adrian Lacey, director of agency sales, SponsorPay
Our expert panel draws together the insights from the day’s discussions and ask what they all mean
for the online video industry? Triple digit growth is exciting, but how will the online video
industry grow in the future and what is needed to ensure sustained growth in the medium? And
how will more brands use the channel in the future?
16.00 Close and networking drinks
Sponsored by
17.30 SUMMARY & CLOSE
THE TOP QUESTIONS WE WILL ANSWER
• What are the latest trends and key data points?
• Can video be a sales driver for brands?
• Which video platforms offer the best ROI for advertisers – online, mobile or tablet?
• What are the differentiators between the platforms?
• How are brands benefitting from video advertising?
• What areas within video will increase over the next 12 months? Branded content, mobile or social media?
• How do you harness video within your marketing strategy?
• Which content brands will succeed and which will decline?
• What does the future hold for multi-screen video?
• Who are the key players in the video advertising and how do they connect