The Internet of Things presents many challenges and opportunities for brands and marketers, writes Jeremy Pounder, research director at Mindshare.
‘Everything Connects’ describes the growing trend for everyday objects and infrastructure to be connected to the web.
Also commonly referred to as the Internet of Things (IoT), this trend is based on the continued proliferation of smart sensors, cameras, software, databases, and massive data centres which collectively will lead to a global, immersive, invisible, ambient networked computing environment.
The origins of ‘Everything Connects’ can be found in the growth of post-PC computing devices, namely the tablet and smartphone. These ...