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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Does online anonymity really benefit the consumer?

    16 April 2014

    Ever since Edward Snowdon blew the whistle on the activities of the NSA & GCHQ, the trend of privacy in the online world has grown tremendously. People are now far more concerned about how much information of theirs is actually online, and in whose hands it lies.

    A big area of concern has always been search engines. As most users of Google know, the search giant stores the search data of everyone. This is then used to improve the service, as they can spot search trends and tailor searches more to the users needs. However, your usual group of conspiracy ...

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    Posted by: Bloggers' Gallery

    Tags: Online, NSA, Privacy

  • Festival of Media 2014 Highlights: It’s all about transparency

    14 April 2014

    Photo: ‘Getting with the brand programme’ panel session with DataXu Chief Executive Officer & Co-Founder, Mike Baker, at Festival of Media Global

    As presenters and delegates at last week’s annual Festival of Media Global were voicing concern about the issues surrounding transparency and its growing importance in the digital advertising industry, the IAB UK announced that UK digital ad spend is up 15% year-on-year to £6.3bn and the IAB US revealed a new milestone; internet advertising is now bigger than TV advertising. Adding to these timely statistics, the IAB observed that “To scale the market and create value for ...

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    Posted by: Bloggers' Gallery

    Tags: DataXu, IAB, Transparency , Ad Spend, Festival of Media Global

  • Festival of Media Global 2014 – highlights from day one

    08 April 2014

    We've had a fantastic first day at the 8th Festival of Media Global, with an incredibly diverse range of industry leaders all sharing fascinating insights and knowledge with our delegates.

    The Festival Chairman, Charlie Crowe, kicked off the event with the introduction of Dr. Markus Nordberg, Head of Resources Development at CERN, who talked about the importance of understanding big data and in obtaining value through finding connections and meaning in them: VISION + COMMITMENT + TOLERANCE has been the algorithm for success in CERN's science community. 

    David Shing, Digital Prophet at AOL, thrilled the crowd with his fast-paced presentation ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media Global 2014

  • How many Twitter followers do you have?

    07 April 2014

    I have 689 Twitter followers, which my ego loves, but just how influential are my followers? Is it better for me to have 1,000 followers or 100 of real value and influence?

    With Twitter it is quickly becoming clear that quality is more important than quantity when it comes to who you are reaching with your tweets, the newly launched “Where Does My Tweet Go?” by MFG Labs makes it easier than ever to track the value of your network.

    MFG Labs lies at the heart of Havas Media Group's data strategy and its COO Joachim de Lezardiere - who ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Havas

  • Reaching global consumers no matter which mobile device is in their hands

    07 April 2014

    With great opportunity comes great responsibility, to paraphrase Voltaire. And the boom in global mobile device usage has certainly opened up huge opportunities for marketers to reach consumers browsing from mobile devices. However, with the thousands of different connected devices being used across the world, marketers must proceed through this new landscape with an eye to the opportunity it represents, as well to their responsibility for their customers’ online experiences.

    At the core of every online marketing strategy should be the aim to deliver a seamless user experience across all connected devices – whether based on desktop or mobile. Marketers ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, dotMobi, DeviceAtlas

  • Musings from European Adweek: Taking Chances

    03 April 2014

    It was inevitable that mega group One Direction would get a name-check at some point during the 2nd annual Advertising Week Europe – and it came during Havas Media Group’s session with producer and director Morgan Spurlock. Spurlock and Havas Media Global Managing Director and UK Chairman Dominique Delport were on stage discussing the impact of technology on content and media and entertainment.

    Simon Cowell’s latest hit sensations have mastered the art of branding and creating a meaningful relationship with their fans. While the level of fandom that surrounds One Direction is ‘exceptional’ as Spurlock calls it - there are ...

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    Posted by: Bloggers' Gallery

    Tags: Advertising Week, Havas

  • Don’t lose your credibility

    03 April 2014

    It’s often said that the influx of real-time marketing and the demand for multiplatform offerings can have an adverse effect on a brand’s tone of voice and messaging. It’s all too easy to get lost in the technology, the latest platform or gimmick, and lose sight of the overall brand objectives.

    And it’s refreshing when a leader can admit they don’t yet have all the answers. Take, Martin Riley, Chief Marketing Officer at Pernod Ricard and who Festival of Media Founder and Chairman of C Squared, Charlie Crowe will be welcome at the upcoming Festival of Media Global. Martin ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media, Pernod Ricard

  • Hey big spender!

    02 April 2014

    Next week at the Festival of Media Global, the budget holders of some of the world’s most recognisable brands will be coming together for an informal and interactive Q&A session, with no holds barred, giving Festival of Media delegates the opportunity to ask (almost) anything.

    Forming the ‘Media Directors’ Forum’ panel is Gerry D’Angelo, European media director at Mondelez International, Sameer Singh, Vice President & Head of Global Media at GSK, Sital Banerjee, Global Head of Media at Philips, and Craig Hepburn, Global Director, Social and Digital Media at Nokia.

    According to data from Kantar Media, Mondelez spent some ...

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    Posted by: Bloggers' Gallery

    Tags: Media Directors' Forum, Festival of Media Global

  • Time to tackle viewability

    01 April 2014

    Ancient Rome was a sophisticated and powerful civilisation which has had a profound influence on later societies. The digital era, on the other hand, is only in its infancy, but its impact has already been profound.

    You may ask why draw this parallel? It’s because at the Festival of Media Global next week- which is taking place in Rome - the digital elephant in the room will finally be brought out in the open.

    And the issue is this: With an estimated 50% of online ads never even seen, viewability has never been more prudent for media owners and brands ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media, ComScore, Viewability

  • Excellent mobile content starts with the user experience

    26 March 2014

    I recently opined that content quality has become a C-level issue. There is too much content today for anyone to view it all, and too many different places (networks, devices, channels) to view it.

    Of those devices, mobile has become the most omnipresent. We wake up to our phones, keep them on us throughout the day, set them on the table at meals… they’re always with us. For marketers, that means a chance to reach us anytime – but only if the mobile content can hold our attention.

    But what makes great mobile content? Is it different than other great ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile

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