Is there any reason for advertisers to get excited by apps-of-the-moment Periscope and Meerkat? Oliver Bareham, head of mobile at IPG Mediabrands UK, believes so.
If you haven't heard of Periscope yet, you may have heard of its main competitor, Meerkat?
Periscope is an iOS application that enables users to run live broadcasts of whatever they are doing/seeing, direct from their iPhone. The only requirement is that you have to have an active Twitter account (which makes sense, as it’s owned by them.)
In essence, everyone can create their own live 'TV channel' via their mobile device.
As with ...