Andrzej Moyseowicz, founder and innovation partner at data-driven advocacy company Freemavens, explains the ‘fourth era’ of media measurement.
Social media measurement, as everything should, has gone through an evolutionary process over time. But has it gone back to basics? Have we finally realised that listening to humans is more important than just looking at facts and figures?
The first era, is the media era, where broadcast metrics dominate the perception of value when individuals engage with social content, from impressions to clicks.
This era is characterised by numbers. Eyeballs. Impressions. It is an era of quantity rather than ...